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EXAMPLE A) IRINA SHABAYEVA / FASHION DESIGNER
Objective: Turn a relatively unknown fashion designer into a household name
Solution: Utilizing a wide array of digital media and branding, from Project Runway Audition Tape (2008), to a successful win of Project Runway Season 6 (2009), through photo and video fashion campaigns and post-Runway Mercedes Benz Fashion Week successes (2010 & beyond).
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CAMPAIGN VIDEO | 
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